Privacy Statement


Controllers of Personal Information
Any personal information provided to or gathered by is controlled primarily by Ethical Horsemanship Association. 8 Kingcup Road, Stafford, Staffordshire. ST17 9JQ.

As a member:
We collect personal contact information of you, and it is stored in a database with encrypted passwords. We do not store or keep your payment information.
As a consumer visiting our website:
We use the information you provide us to personalise and continually improve your experience with The Ethical Horsemanship Association. This means that we try to personalise communications, and to ensure that you land on relevant pages of our website without the need for additional navigation.
We use the information to communicate with you about offers, products and services, update our records and generally maintain your accounts with us.
If you are a member of our internal staff, or are an external consultant, we may process sufficient data that we can fulfil our contract with you (ie pay you on time).

How do you get my consent?
When you provide us with personal information to complete a transaction, verify your credit card, place an order, arrange for a delivery or return a purchase, we imply that you consent to our collecting it and using it for that specific reason only.
Email marketing: When you purchase an item through our shop you are automatically added to our newsletter list. You can unsubscribe when you receive your first newsletter.
How do I withdraw my consent?
The right to be forgotten - Important Notice
Within the requirements of GDPR, there is a clause relating to the right to be forgotten. This means you can request in writing to have all of your information held by The Ethical Horsemanship Association destroyed. You should apply in writing to The Administrator. Ethical Horsemanship Association. 8 Kingcup Road, Stafford. ST17 9JQ. United Kingdom

We may disclose your personal information if we are required by law to do so or if you violate our Terms of Service.

Our store payment system is hosted on Stripe and PAYPAL. They provide us with the online e-commerce platform that allows us to sell our products and services to you.
Please see Stripe's and PAYPAL's terms for further information. We do not store your payment card details.
PayPal is a secure payment system, your card details are taken by PayPal. Ethical Horse Products Ltd or Ethical Horsemanship Association Ltd do not see or store your card details.
To read more visit PayPal’s terms of service
To Read more visit Stripe's terms of service

In general, the third-party providers used by us will only collect, use and disclose your information to the extent necessary to allow them to perform the services they provide to us.
However, certain third-party service providers, such as payment gateways and other payment transaction processors, have their own privacy policies in respect to the information we are required to provide to them for your purchase-related transactions.
For these providers, we recommend that you read their privacy policies so you can understand the manner in which your personal information will be handled by these providers.
In particular, remember that certain providers may be located in or have facilities that are located a different jurisdiction than either you or us. So if you elect to proceed with a transaction that involves the services of a third-party service provider, then your information may become subject to the laws of the jurisdiction(s) in which that service provider or its facilities are located.
As an example, if you are located in Canada and your transaction is processed by a payment gateway located in the United States, then your personal information used in completing that transaction may be subject to disclosure under United States legislation, including the Patriot Act.
Once you leave our store’s website or are redirected to a third-party website or application, you are no longer governed by this Privacy Policy or our website’s Terms of Service.

When you click on links on our store, they may direct you away from our site. We are not responsible for the privacy practices of other sites and encourage you to read their privacy statements.


To protect your personal information, we take reasonable precautions and follow industry best practices to make sure it is not inappropriately lost, misused, accessed, disclosed, altered or destroyed. All passwords are hash encrypted.
What about Cookies?
Cookies are most often small text files that websites may put on your computer whilst you are browsing. Cookies are used for many different purposes. For example, they can:
• help search engines remember that you want your search results in English;
• help a website remember your preferences so that you don’t need to customise it every time;
• help our website to deliver a better service by showing you the content most relevant to you;
• identify and resolve errors so that the site is improved for everybody;
• analyse how well a website is performing.

The most common function of cookies is to remember bits of information that help make browsing the web easier and more hassle-free for you.

Here is an example of a cookie:
• Name: SomeCookie
• Value: 1234a5b678c9
• Domain:
• Expires: 13th September 2015

The cookie explained:
• Name = The name of the cookie
• Value = The piece of information that the cookie is created to store
• Domain = The website where the cookie is used
• Expires = The date when the cookie will be deleted from your web browser

All modern browsers have tools to help you delete or block cookies. But it’s important to remember that many websites need cookies in order to function properly. By deleting or blocking cookies, you could also block certain personalised features and you may not be able to take full advantage of some of the website’s features.

To find out how to turn cookies on or off, see how to manage cookies.

By using this site, you represent that you are at least the age of majority in your state or province of residence, or that you are the age of majority in your state or province of residence and you have given us your consent to allow any of your minor dependents to use this site.

SECTION 8 - CHANGES TO THIS PRIVACY POLICYWe reserve the right to modify this privacy policy at any time, so please review it frequently. Changes and clarifications will take effect immediately upon their posting on the website. If we make material changes to this policy, we will notify you here that it has been updated, so that you are aware of what information we collect, how we use it, and under what circumstances, if any, we use and/or disclose it.
If our store is acquired or merged with another company, your information may be transferred to the new owners so that we may continue to sell products to you.


If you would like to: access, correct, amend or delete any personal information we have about you, register a complaint, or simply want more information contact our Privacy Compliance Officer at [email protected] or by mail at Ethical Horsemanshsip Association Ltd
[Re: Privacy Compliance Officer]
[8 Kingcup Road, Stafford, STS, ST17 9JQ, United Kingdom]